Domain Rookie — Hilarious Domain Name Mispronouncings – this is a good piece on how people’s carefully chosen domain names can be ever-so-slightly misunderstood. For instance ExpertsExchange tended to be misread as ExpertSexChange . Ooops, etc. There are loads more in the article – it’s well worth a read.
It reminded me that some years ago, I was on a mailing list devoted to Microsoft Exchange Server. All good technical stuff, with occasional diversions into silliness. Unless my poor old brain is more addled than normal, the list was run from the domain MSExchange.org. Once the obvious had been pointed out, it became the usual practice to refer to it as mSexChange.org
 Shut up, Twisty!