Intelligent?

I spotted this little item while in a department store today[1]. I was actually looking for a suitable bag for my Olympus E-P1[2], but I do tend to get distracted like that.

Intelligent

Intelligent

Somehow, the apostrophe abuse would be a little less annoying if the offending product didn’t have the word “intelligent” in its name…

[1] Name withheld to protect the guilty[3]
[2] I didn’t find one
[3] OK, it was John Lewis