Now this is the kind of mild silliness that makes me happy.
Like a lot of places, my home town of Cardiff is bringing in a smart card system for the local bus service. And like most places, they’ve had to come up with a name for the new thingy. My local operator here in the North East has gone for the rather dull name of “The Key”, for instance.
But Cardiff Bus have done so much better that they deserve an award or something. Their smart card is called
Do you see what they did there, etc? Iff Card? Card Iff?