Now that’s pretty cool…

Frozen, even. One of the UK’s major supermarket chains is changing some labelling that I’ve often wondered about.

Lots of food can be frozen and kept for a very long time indeed without any problem at all. Now if you’ve got plenty of room in the freezer, or you’re one of those people who likes to plan ahead, you can get your shopping, freeze things that you don’t want to use in the short term, and all is well.

But what about that lasagne you bought and were planning to eat on Tuesday, just before its “use by”[1] date, but then something came up and you couldn’t. Well, if you take instructions literally, you might find yourself wasting a perfectly good lasagne, because the label generally says something about how it can be frozen quite nicely, but adds:

Freeze on day of purchase

Now Sainsbury’s are dropping this curious advice (as the BBC News article mentions, it seems unlikely that your lasagne would know what day you bought it…). A minor thing, but it should reduce some waste, which seems like a Good Thing to me. Other shops and manufacturers please copy, as press reports nearly used to say.

BBC News – Sainsbury’s customers can chill out over freezing food.

[1] Not to be confused with the more advisory “best before” date, which I’ve heard is to be phased out