It isn’t the first time this mistake has been made in Newcastle’s Eldon Square shopping centre. One of the malls is called High Friars, but some people apparently don’t make the connection with monks, and assume it’s got something to do with chips. Or they just can’t spell, and obviously checking things before putting a poster in your window that makes you look like an idiot would be too much effort.
Of course, it may be a symptom that we have reached the Shoe Event Horizon, and that the shoe shops are owned by aliens who haven’t done their research. Both this one and the previous instance were committed by footwear fetishists. The minimal research I can be bothered with suggests the same company may be behind both bouts of silliness.
 This sentence will be taken out and shot later