Out of context headline of the day

I’m being very careful not to investigate the story behind this headline, because that would more than likely detract from my enjoyment of it. Spotted outside a newsagent:

Rrrrrright

Rrrrrright

Camera: iPhone 4S
Aperture: ƒ/2.4
Shutter speed: 1/270s
Focal length: 4.28mm
ISO: 64
Taken: 26 June, 2012
Location: 51° 31.43′ 0″ N 3° 30.02′ 0″ W