If “Fujification” isn’t a word, it very soon will be, so there. It looks like things are picking up for the Fujifilm X cameras, which is good news for me, as I’ve just committed myself to using them for the foreseeable future.
The first thing is that they’ve announced a new entry-level interchangeable lens camera in the range – the X-M1. This doesn’t have a viewfinder, but does have a tilting screen, which is a popular feature. It comes with a couple of new XF lenses that lack the manual aperture dials that I rather like, but might have been a barrier to getting more third-party manufacturers to make X-compatible lenses. The X-M1 uses the control dial to adjust aperture, which will be more familiar to some people. There are firmware updates for the X-Pro1 and X-E1 which will enable this feature when the new lenses are fitted.
Now, the X-M1 isn’t the kind of camera that appeals to me, but I’m very happy to see it. By expanding the range downwards a bit, Fuji seem to be trying to establish the X series beyond the professional and serious enthusiast markets, which should increase sales, encourage development, and maybe get Sigma and Tamron to make some X lenses, which could be interesting.
The new firmware update also allows reassigning the down selector button as an extra Fn button, allowing quick access to a feature of the photographer’s choice, which is a Good Thing. And by default, it’s set to the very useful function of focus point selection – this is now a one-handed operation, which I like.
And as that’s obviously not enough, in July there will be further update which adds the “focus peaking” feature from the X100S – this adds a moderately subtle highlight to in-focus areas when manually focussing. I’ve found it handy on the X100S, and it’ll be nice for the X-E1 to have it.
It’s good to see firmware updates adding features rather than just fixing problems. Nice work, Fuji!
 It’s appeared in a more or less permanent form, which is all it takes.