I saw something on Twitter relating to the West Yorkshire town of Halifax – a place I’ve passed through on the way to Manchester, but never got round to visiting. It looked interesting, so I thought I’d have a look on Google Maps.
I typed in the name of the town, and was given these helpful suggestions:
Yup, a long list (I’ve cropped it for convenience) of branches of the Halifax (a former building society, now a bank). I looked, and looked, and that’s all I was offered.
Hmmmm. So, I did a web search. And it wasn’t until part way down the second page of results that any references to anything other than the financial institution was offered.
Silly Les should have been more specific. A search on the map for “Halifax, West Yorkshire” did come up with the expected result.
Of course, you’d have to know that Halifax was in West Yorkshire to know to do that.
I can see that offering moderately local businesses as a prime option in search results can be useful, but surely if what you’ve entered is the name of a town, there’s at least a chance that you might be looking for that?
Oh, and I’ll definitely be going there, just not yet….